Dallas – In the Mockingbird Station shopping center, situated steps away from Southern Methodist University, you’ll find a sweater store that’s takes its mission statement seriously: To provide you with the ugliest Christmas sweater possible, the Ugly Christmas Sweater store in Dallas.
“There’s a lot of variety,” shopper Daisy Orona said “You can’t really find this anywhere else.”
Jeremy Turner is the keeper of the cardigans, and he came up with the idea for the store.
“So about eight years ago, basically I had a mobile vintage clothing store, and basically through that I started selling a few Christmas sweaters and I started seeing how popular they were,” Jeremy said. “At that time, it was really impossible to find Christmas sweaters. You just didn’t come by them, you had to go hunt for them. And I saw that, and I was like, ‘Man, if I could figure out how to find these, I’ll create the first ever Christmas sweater store.’”
Trying to find out where Jeremy turns up all these perfectly repulsive pullovers is part of the wonder of the sweater season.
“You know, I needed to find a lot of sweaters and so I figured that out.,” Jeremy said. “I can’t share that secret, because it’s a trade secret, of course, now. And that’s what I’ll tell the guests, too, because people are so curious because they’ve never seen so many Christmas sweaters. So they’re always like … guests are like, ‘Where did you get all these?’ And I’m like, ‘North Pole area.’”
With over 10,000 sweaters in stock, you can find every Christmas theme imaginable.
“There’s so many unique sweaters here,” Jeremy said. “That’s what blows my mind every year.”
When surrounded by so many sweaters, we have to ask: What exactly makes an Christmas sweater ugly?
“It has to just be something you would never ever wear again, only to an ugly Christmas sweater party,” Maggie Messina said. “It cannot be cute, like it can a little, but it has to have ugly aspects to it. Maybe things sticking off of it, like jewels and pompoms.”
The attraction to the store comes from the incredible quirkiness of its cheerful owner as well as its crazy collection of Christmas sweaters. That love for live and the holiday season is showcased in his commercials which somehow find a way into your soul with some seriously special dance moves. While an ugly Christmas sweater may not be on your holiday wish list, spreading joy, happiness, and the true meaning of Christmas is on Jeremy’s. His emporium is his extension to bring that enthusiasm to the people.
“So Christmas has deeper meaning to me about hope for the world,” Jeremy said.
If you’re looking for a not-so-good looking sweater to celebrate the season, the Ugly Christmas Sweater store in Dallas is a jolly jovial stop on The Texas Bucket List.
“You can for sure to get your Christmas sweater,” Daisy said. “You can’t leave here without one, it’s not possible.”